Our story
Made for the way families actually live.
EMSY brings together thoughtfully chosen products and brands for home, family and everyday living. From furniture and interiors to children's products, lifestyle accessories and purpose-led partnerships, everything we offer is guided by the same philosophy: thoughtful design, lasting quality and meaningful everyday use.
Where it began
Two journeys, one philosophy.
EMSY today is the coming together of two journeys.
One began with PH Selection and a passion for furniture, interiors and thoughtful design. The other began with EMSY and a focus on practical, well-designed products for everyday life.
Together, they evolved into the EMSY you see today.
Where we are now
An expanding world built around everyday living.
Today, EMSY brings together products and brands we genuinely believe in — from internationally recognised furniture collections and children's keepsakes to everyday accessories and purpose-led collaborations.
Some brands are represented locally through EMSY. Others are products we have created ourselves. Together, they reflect a simple philosophy: choose fewer things, choose them well, and surround yourself with products you'll genuinely enjoy living with.
Lucy & Me
Some memories deserve more than a photo.
Lucy & Me — My Friendship Book was created to help children capture the friendships, stories and little moments that make childhood special, before they're forgotten.
It's the kind of keepsake we wanted for our own kids: something to fill in, keep and treasure — and it's the first of more children's books and keepsakes to come.
We Are W/M collaboration
Products with purpose.
The We Are W/M Super EMSY wristlet was created with one of Australia's leading consent and respectful-relationships education organisations. It's everything we love about EMSY — hands-free and beautifully made — with something more behind it.
For every WAWM Connection Wristlet sold, EMSY donates $5 to We Are W/M, supporting their work helping communities build healthy, confident and consensual relationships.
Buy fewer things. Choose them well.
EMSY · Perth, Western Australia